Thursday, May 3, 2012

The Marketing Rises: "The Dark Knight Rises" and "The Amazing Spiderman" Trailers

Christopher Nolan's conclusion to his Batman trilogy has been laying low since the second trailer. That is, until a few days ago, when the marketing campaign returned with an epic vengeance. Showcasing tons of new footage (and characters, namely Catwoman and Joseph Gordon-Levitt's cop), and filled with a sense of impending tragedy, The Dark Knight Rises looks to end things on a bit of a bum note. But what an epic bum note it promises to be. Disregarding the brief moment of fun at the end (Holy flying tank car, Batman!), this looks like the polar opposite of The Avengers, a super hero film that strays on the light side and is winning tons of praise. Look for Nolan and company to give us the perfect antidote. Yes, Heath Ledger's Joker may still be burned into our memories, but that doesn't mean that The Dark Knight Rises can't be as good (or better) than its predecessor.

Trailer Grade: A-

If The Dark Knight Rises is the polar opposite of The Avengers, then Marc Webb's The Amazing Spiderman looks like the halfway point between the two (appropriate, then, that it arrives in theaters after Avengers and before 'Rises'). I've had trouble warming up to Webb's reboot, but this latest trailer has finally won me over. Andrew Garfield's Spiderman looks, thankfully, like a completely different take on the character, which should help lend the film a stronger sense of identity so as to separate itself from Sam Raimi's trilogy. The cast looks to be in fine form, and unlike previous trailers, the action scenes really seem to have some punch to them now. I still wish that this wasn't an origin story (which the marketing campaign seems to be avoiding/hiding), but I can finally say that I'm excited to see what Webb (who previously directed (500) Days of Summer) has come up with, considering the last Spiderman film hit theaters only 5 years ago.

Trailer Grade: B+

No comments: