To offset the dreary early spring season (at the cinemas at least), Hollywood has really been doling out the goods when it comes to promotional material for the summer's major aspiring blockbusters. The latest, and one of the best (though not quite as great as yesterday's masterful Prometheus trailer) is the theatrical trailer for Rupert Sanders' Snow White and the Huntsman. One of two Snow White projects being released this year (the other being this month's iffy-looking Mirror Mirror), Huntsman may lack a notable director at its helm (Mirror has Tarsem Singh), but it looks like it will be a vastly superior film. Tarsem Singh is known for having such stunning visuals in his films, so it's slightly awkward to see that Sanders' film, a grittier, more Game of Thrones-like take on the story, creates much more of an impression with its images. The richer, dark look looks extremely convincing, and gives the sense that this film has the stuff to launch a small franchise (which is Universal's hope). Throw in a wonderfully cast Charlize Theron, and all in all this looks like a winner.
My only reservation is that the story ultimately rests on Kristen Stewart's shoulders, despite the fact that the marketing has leaned so heavily on Theron. She's a capable actress, but her work in the Twilight series seems to have somewhat stunted her abilities. Let's just hope that Sanders (making his debut) and Stewart's cast mates can help bring out the best in her. To an extent, the movie really depends on that happening. Otherwise, this looks like a grand slice of big-budget fantasy filmmaking, with enough of its own look to not feel derivative (although that hulking creature with the horns does feel like it belongs in a Guillero Del Toro film; kudos for taking inspiration from a master, though). Also, that crazy sequence with Charlize flying around the room in the form of a million little knives (glass shards?) is outstanding. Consider my ticket bought.
Side Note: Kudos to Charlize Theron, who has this opening 1 week before Prometheus, in which she also stars.
Trailer Grade: B+/A-