I'm sure this is just a tiny fraction of the trailers, vignettes, and TV ads that were created among the Pixar marketing team. They've managed to take one of their riskier projects (very little actual dialogue; film functions as a bit of an homage to Charlie Chaplin films) and turned out some truly stellar marketing. They've turned a random little robot into a quirky, naive, and aw-shucks-adorable character. Have a look:
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